William Paterson University wanted a refresh to their brand. With their tagline "Will.Power.", we built off the idea and that the students themselves have everything they need to succeed inside them already, William Paterson is there to help them harness and channel their potential.
Out of Home
Co-Copywriter: Vanessa Levin
Art Director: Matt Kiley
Creative Directors: Grady Winch & Darren Bult