William Paterson University wanted a refresh to their brand. With their tagline "Will.Power.", we built off the idea and that the students themselves have everything they need to succeed inside them already, William Paterson is there to help them harness and channel their potential.

Print

WPU-2.jpg

Out of Home

Online/Social

Experimental

Co-Copywriter: Vanessa Levin

Art Director: Matt Kiley

Creative Directors: Grady Winch & Darren Bult