We had 72 hours for the Boston Brandathon to come up with a new campaign for Asarasi. The bottled water company extracts 100% pure filtered water from maple trees. The trees don't get hurt, and the water don't taste like maple, so how do we tell people it's the next revolution in water? We just say it's water from trees.
For the online aspect, we brought the trees to life and gave them a personality. Introducing "Meet the Trees", where you can Google-Maps your way around the forest to meet each and every tree.
The trees filter our water and now they filter our social media, too.
All the fun people that brought the campaign and the trees to life:
Eleanor Rask - Art Director
Isaac Morrier - Art Director
Trevor Joplin - Copywriter